Who I’ve Worked With:

Apollo / AIDIN / AMAZON / CAlifornia COMMUNITY COLLEGES / California GROWN / CHASE / CITADEL / Citadel Securities / CLEAR / CLIF BAR / Credit 1 / DISNEY / DOORDASH / E & J GALLO / Equifax / FOODJETS / FREQUENCE / JBL / J.P. MORGAN / Kitty Hawk / KIVA CONFECTIONS / KSS / LODI WINEgrape CoMmission / lucid motors / MAMMOTH LAKES TOURISM / MARS Corp / Microsoft / Morgan Stanley / PANDORA / RIVIAN / SACRAMENTO KINGS / SACRAMENTO REPUBLIC FC / SAN DIEGO TOURISM / TAHITI TOURISME / VISIT CALIFORNIA / Visit NAPA VALLEY /
WASHINGTON Commanders

Experience

LEAD COPYWRITER, BRAND VOICE AND STRATEGY / RIVIAN / 2024-2025

• Overhauled the end-to-end user journeys, sales strategies, and product positioning across owned and paid channels, optimizing performance and driving a 40%+ increase in key conversion metrics

• Evolved Rivian’s voice and tone for new target audiences while maintaining consistent brand standards, product details, and strategic narratives across platforms

• Worked closely with web, marketing, product, operations, sales, and legal teams to create user-facing copy and content that translates complexity into clarity for Rivian’s key audiences

• Created and implemented a modular, flexible Content Design System in Figma, ensuring scalability and brand governance and across B2B and B2C digital touchpoints for a disruptor automotive brand

• Spearheaded a “year of curiosity” team mentality by identifying ongoing testing opportunities, documenting findings and implementing continuous improvements based on data and insights

• Drove adoption of AI tools to personalize content, optimize performance, and accelerate production

• Developed creative, real-time solutions for urgent business needs and leadership requests including naming, ad campaigns, activations, sales events, owner outreach, partnerships, offers, and promotions

ASSOCIATE CREATIVE DIRECTOR, COPY / CODE AND THEORY / 2024
Sr. Copywriter / 2021-2024

• Crafted foundational manifestos and brand positioning for the historic Washington Commanders rebrand, partnering with strategy lead to synthesize deep fan research, feedback, and local lore to develop the new name and a unifying identity for the franchise in a high-stakes cultural landscape

• Directed end-to-end CX strategy and product positioning for Global 500 clients (Microsoft, J.P. Morgan), translating complex business needs into high-conversion, award-winning digital ecosystems

• Orchestrated global content delivery across coasts and countries in Agile sprints, partnering with internal teams and clients to launch end-to-end user experiences on scalable digital platforms

• Designed and led executive content workshops with stakeholders, senior leaders, and subject matter experts to develop value props, product positioning and messaging strategies 

• Translated technical financial information into audience-centric digital content, including step-by-step tutorials, how-to guides, product comparisons, and gated portals and platforms

• Wrote and optimized intuitive UI text and UX copy for all user-facing states and scenarios, ensuring compelling product narratives, consistency, and adherence to brand standards

• Trained and tested public and internal AI models and developed plans and processes to address barriers and implement into external deliverables and internal workflows

• Directed and mentored junior and mid-level copywriters and content strategists, guiding them through complex feedback and tight timelines and triaging at-risk projects and deliverables

• Conducted user research, testing, interviews, and competitive audits to define key differentiators, restructure site navigations, and optimize user journeys

DIGITAL COPYWRITER / BUKWILD / 2019-2021

• Developed content strategies and search-optimized copy for intuitive brand websites and seamless DTC, B2C and B2B e-commerce platforms (including a budding icon’s e-commerce debut)

• Engaged directly with founders, executives and CEOs to uncover and communicate their vision and value by positioning their innovation as the solution to a persistent, industry-wide problem 

• Partnered with clients, designers, strategists, and developers to design and deliver impactful, platform-optimized content and implement continuous improvements based on in-depth data analysis

COPYWRITER / MERINGCARSON / 2016-2019
Jr. Copywriter / 2015-2016

• Led the concepting and creative direction of the end-to-end creation of Visit California's first social video content series with 80+ episodes, resulting in 0.5B impressions and 44.5M views — 300% over target — delivering award-winning storytelling at an unprecedented global scale

• Ideated and executed integrated advertising campaigns and content across every channel imaginable, including  digital, social, OOH, radio, TV, video, email, events, search, native, and print

• Refined social executions and defined social best practices through ongoing testing and analysis

• Trained and mentored interns, writers, and designers across departments and office locations

PR + ADVERTISING COPYWRITER / RUNYON SALTZMAN & EINHORN / 2014-2015
Public Relations Account Assistant / 2012-2014
Public Relations Intern / 2012

• Concepted and created integrated, culturally-sensitive marketing campaigns to drive social and behavior change among young and underserved populations (including my first and favorite PSA)

• Researched, wrote, distributed, and pitched press releases, media kits, fact sheets, stories, and ghost-written articles to TV news and print media contacts in large and small markets nationwide

• Planned and executed public relations activations, and media events around the country

• Drafted speeches, thought leadership pieces, quotes and articles for agency and client executives

• Facilitated crisis communication workshops and media training with public and private leaders

JR MARKETING CONSULTANT / WINDFARM MARKETING / 2012

• Create engaging copy for a wide variety of marketing mediums

• Moderate, manage, and maintain social media presence for clients

• Plan, organize, and promote events, activations and media opportunities

• Write posts and manage company blog

EXPERIENCE COORDINATOR / LIVINGSOCIAL ADVENTURES / 2011-2012

• Manage customers and vendors while maintaining control of event logistics and safety

• Ensure customer satisfaction through conversation, social leadership, hard work and teamwork

• Promote upcoming events through social engagements and on-the-ground marketing

SOCIAL MEDIA COPY INTERN / THE SACRAMENTO PRESS / 2011

• Manage client social media accounts

• Write social media copy for local businesses

• Promote events, contests, and services on client websites

• Overhaul Sacramento Press social media sites and manage content creation

COPY FREELANCER / 2011-PRESENT

• Research and craft creative concepts and original content for local brands and creative agencies

• Write and edit compelling, original and engaging copy for a variety of mediums in short timelines

MARKETING INTERN / HARPERONE (HARPERCOLLINS) PUBLISHERS / 2009

• Manage HarperOne social media accounts

• Conduct exhaustive online marketing research

• Initiate online conversations with readers, fans, advertisers and bloggers

• Resurrect and write recurring Author of the Week newsletter

Education

BACHELOR OF ARTS / COMMUNICATION STUDIES / 2010

Westmont College, Santa Barbara, California

• Cum Laude honors

• Lambda Pi Eta, National Communications Honors Society

• Harold and Annette Simmons Endowment Scholar

• Westmont College Student Association Class President