Tahiti Tourisme
The Client: Tahiti Tourisme
The Campaign: Pick Your Paradise Digital Campaign + Interactive Content Series
The Agency: MeringCarson
My Role: Creative Lead: concepting + content strategy + research + production + talent direction (on-set in Tahiti for 10 days)
The Backstory: Tahiti Tourisme needed to promote some of the lesser-known (but equally stunning) locations around its 118 different islands, but they didn’t want to abandon the wealth of video content that had already been filmed for previous campaigns. I spearheaded, sold, researched and wrote an award-winning, interactive choose-your-own-adventure campaign that utilized a mixture of new and old footage and strategically aligned with three key travel motivators.
Teaser Video Ads (english, spanish, french, portuguese, japanese)
Choose your own virtual adventure through the diversity of The Islands of Tahiti. Explore the many dualities to unlock a custom itinerary of your digital pat...
Choisissez votre aventure virtuelle à travers la diversité de Tahiti Et Ses îles. Explorez les nombreuses dualités pour débloquer un itinéraire personnalisé ...
Choose your own virtual adventure through the diversity of The Islands of Tahiti. Explore the many dualities to unlock a custom itinerary of your digital pat...
Choose your own virtual adventure through the diversity of The Islands of Tahiti. Explore the many dualities to unlock a custom itinerary of your digital pat...
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